When Veronica at Ines Di Santo needed to make sure her mobile audience had a great experience, we looked at her online business with fresh eyes. We used a deeper research and discovery method to better understand the changing ways brides are interacting with the Ines Di Santo brand.
We established user goals and business goals, both of which influenced such actions as booking appointments online and browsing entire gown collections in a more immersive online environment. We created different targeted email lists and laid down the foundation for future communications. The tone and voice of Ines’ social media was established along with a content delivery strategy. The gown pages alone generate over 300 shares a month, representing a 300% growth since re-designing.
With the knowledge that more than 60% of the audience viewed the site on their phone, the website was designed for a great mobile experience. The site is a custom build on WordPress.