Strategy, Discovery, Prototypes, UX, UI Design
Project Overview
A new website was needed to align with the rebrand of Bay-Lynx also wanted to expand its market outside North America. Print work was also produced in the form of new brochures that matched the website style.
My Contributions
Working with marketing, photographers, copywriters and development, I designed a visually impactful site with a design based on the new branding and imagery. The people of Bay-Lynx were the stars of the brand, so it was essential to show the people who stand behind it. I focused on three key areas - the Bay-Lynx advantage over its competitors, the equipment itself, and making it easy for sales to make sure the website was bringing in leads.
UI design for Bay-Lynx
Bay-Lynx UI design in a laptop view
Desktop design for the detail view of a mixer truckBay-Lynx print designAnother Bay-Lynx print design