Bay-Lynx

Strategy, Discovery, Prototypes, UX, UI Design
Project Overview
A new website was needed to align with the rebrand of Bay-Lynx.com. Bay-Lynx also wanted to expand its market outside North America. Print work was also produced in the form of new brochures that matched the website style.

bay-lynx.com
My Contributions
Working with marketing, photographers, copywriters and development, I designed a visually impactful site with a design based on the new branding and imagery. The people of Bay-Lynx were the stars of the brand, so it was essential to show the people who stand behind it. I focused on three key areas - the Bay-Lynx advantage over its competitors, the equipment itself, and making it easy for sales to make sure the website was bringing in leads.
UI design for Bay-Lynx
Bay-Lynx UI design in a laptop view
Desktop design for the detail view of a mixer truckBay-Lynx print designAnother Bay-Lynx print design