Cook with Campbell's
Discovery, Prototype, UX, UI
I began the project with research around two key areas - how the user is currently using recipe pages, and finally, how does a user want to find recipes.
I used heatmap data plus past user tests to help me understand how the pages were being used. The users were having a hard time with global search results as the results had a low click rate. By adding sorting and filtering on the recipes landing page, we saw a more positive experience for the uses when looking or exploring the hundreds of recipes. Once a user found a recipe, I created an easy to follow step-by-step experience for users to follow on their devices while they are cooking in real-time.